Our Story

Perched atop a snow-covered peak, gazing over an endless skyline, Schmee was born.  The oldest of four Nechanicky brothers, Keith, coined the term while snowboarding the back country powder of Crested Butte, Colorado.  Schmee quickly caught on with younger brothers Robert and Tyler and stemming from their love of all things outdoors, the brand was created.

For the Nechanicky brothers, Schmee began as a word commonly tossed around when describing an epic experience or a place they loved to explore. Snowboarding in Crested Butte Colorado and setting sail in the British Virgin Islands can be summed up as “Schmee” for oldest brother Keith. Living Schmee for middle brother Robert includes playing lacrosse for the Naval Academy and navigating the open waters of the Atlantic Ocean. Youngest brother Tyler describes his love for the Outer Banks North Carolina and his backpacking escapades in Alaska as you guessed it, “Schmee.” The meaning of Schmee has been derived from the places they love and the things they love doing. And so the Nechanicky brothers invite you to create your own meaning of Schmee, originating from the places you love to be and the life you love living. What is your Schmee?

The terms living, dreaming, and thriving embody the Schmee lifestyle.  Whether you’re skiing down a mountainside, riding waves on the coast, setting sail around the world, or simply enjoying the outdoors, Schmee is where YOU are and what YOU make it.  Schmee is YOUR journey, full of breathtaking views and excitement. Every sunrise brings endless possibilities, and every sunset brings dreams of tomorrow’s adventures.  Explore, create, laugh, thrive.  Schmee outfits YOUR life.

“As professional snowboarder Jeremy Jones once said ‘It’s no surprise that when you follow your passion and you live the life you want to live you encounter others doing the same, and it just reinforces that it’s a righteous path.’  For us Nechanicky brothers its simple: Our path is life and how we envision it. It’s about following our passion and we share our passion with you through Schmee.  Schmee is not a name. It’s a lifestyle.” -Tyler Nechanicky